Don't be! Go into this with an open mind, and be prepared to listen and perhaps to hear things you didn't expect, but I guarantee you will be delighted with the results. Your clients are often your best advocates, they just aren't great at telling YOU that!

In reality, the feedback is usually far more positive than my clients expect. And when something constructive does come up, it’s often something small but useful—something you can act on before it becomes a bigger issue. You won’t be blindsided. You’ll be supported, and you’ll come away feeling clearer and more confident than when we started.

Don't worry - I've got this covered! I'm used to inviting people to take part in research interviews and I have plenty of experience of persuading people to give their time for something as valuable as this. We will work together to invite your clients to talk to me at a time that works for them - and I also promise they will enjoy the discussion too!

This has never happened! Even my most confident, assured clients have found out things they didn't know through my reviews, and best of all, they've been thrilled with the revelations I've shared with them!

That’s completely understandable. Your clients matter to you and it’s a big deal to let someone else into that space.

The way I handle client conversations is one of the most valued parts of this service. I'm sensitive, respectful and professional at every stage, and past clients regularly tell me that their clients enjoyed the experience and felt heard:

“The fact that you handle client conversations sensitively is a huge trust signal. That’s rare.”

You’ll have full visibility on who I’m contacting and when, and I’m always happy to adapt the approach to fit your tone and relationships.

I’ll guide you through this, but generally, you’ll choose a selection clients who know your work well.

They don’t need to be your “best ever” clients, just people who’ve experienced the full scope of what you do.

Often it’s a mix of long-term relationships, recent wins, and people who’ve had different service experiences.

Yes. Either you or I (as you'd rather) will send a clear, respectful invitation and explain exactly why I’d like to talk to them.

I keep the process light-touch and easy for them. Most interviews take no more than 30 minutes, and I make sure it feels like a valuable reflection for them, too, with absolutely NO sense of sales or an uncomfortable corporate exercise in sight!

The RIR isn’t about quantity—it’s about quality of insight.

I recommend that a review has a minimum of 5 clients, to make it worthwhile, and to get a broad enough range of experiences and perspectives.

Those five thoughtful client interviews can surface rich feedback, strong quotes, and game-changing clarity. If you’re unsure whether you’ve got enough to work with, we can talk it through first.

Yes, and many clients do. Some come back 12–18 months later to reflect on how things have evolved, revisit their messaging, or check in with a new set of clients.

It’s especially useful after a big shift in your offer, business model or positioning.

Repeat reviews build on your earlier insight and give you a strong sense of momentum and progress - like a strategic mirror you can return to.